A Discovery in Japan 🇯🇵
It all started during a trip to Japan. The Kumo Matcha team discovered matcha, a true institution in Japanese culture. Fascinated by this green powder with its energizing properties and unique umami flavor, we returned to Belgrade with one goal in mind: to enjoy this delight every day.
A frustration, an idea 💡
But reality quickly caught up with us: there was no quality matcha on the local market! Only bitter products, far from Japanese standards, were available—and even fewer were organic. Going back to coffee for our energy boost was out of the question. So, we embarked on extensive research and started reaching out to Japanese farmers to find the perfect matcha.
A journey full of obstacles 🧱
Our first contacts with Japanese producers were unsuccessful: we had to order in bulk, only in sachets, and as individuals, we didn’t have access to the best "ceremonial" matcha. That’s when an idea took root—if we were searching for the perfect matcha, perhaps other matcha enthusiasts in the Balkans were facing the same challenge?
The beginning of an adventure ✨
Thus, the Kumo Matcha project was born! Our goal was clear: to find the best organic matcha, package it in tin cans for optimal preservation, and offer it to true matcha lovers. But the journey wasn’t easy—global matcha shortages, difficulties in sourcing Japanese tins, a limited number of organic farmers, and some producers' reluctance to work with Balkan partners.
Success after years of effort 🏆
After testing over 100 matcha varieties, making three trips to Japan, and spending hundreds of hours working with our farmers, illustrators, developers, and logistics partners... Kumo Matcha finally became a reality!
Today, we are proud to offer the very first ceremonial matcha in the Balkans—completely organic, hand-harvested, and directly imported from Japan, with no bitterness.
Welcome to the world of Kumo Matcha!